Design Thinking & Rapid Improvement Events
Service Design is a major element of any Business Transformations strategy. Business Transformation is focused primarily on addressing the organisation’ ‘raison d’etre’, defining its mission, its identity, culture, values and the processes that will support the organisation in delivering to its consumer or customer base.
Design Thinking v Service Design
You will come across the terminology Design Thinking and Service Design. It is easy to get them mixed up and sometimes they sometimes appear to be used inter-changeably. However, they are actually two different things.
Design Thinking is about understanding how design can contribute to the methods and tools of providing innovative services. It is a strategic mindset which connects strategy and policy to sustainable delivery solutions. It is using people centred approaches to solving real problems and designing innovative services.
Service Design goes much deeper in terms of redesigning strategy, culture and structure. It is about understanding customer/citizen/user needs and designing customer focused quality services. It designs the detailed interactions and interfaces between employees, customers and organisations that make up the service being delivered.
This section (see further down the menu) and the accompanying pages under this 'banner' or 'ribbon' cover many of the issues of Design Thinking, Service Design, Facilitation and building Rapid Improvement Events.